A First Look Inside the New Pure Parima Store in Mount Laurel, NJ
Pure Parima has opened its first flagship store right in Mount Laurel, New Jersey. Come inside the beautiful new space and see what we experienced during the soft opening celebration.
There is nothing I love more than discovering a great brand right here in New Jersey, especially when it involves home decor and a little bit of luxury. Recently, Anthony and I headed to Mount Laurel to celebrate the soft opening and ribbon cutting of the brand-new Pure Parima flagship store, and I was so excited to get a first look inside.
If you’re not familiar with Pure Parima yet, let me introduce you. Pure Parima is known for its luxury Egyptian cotton bedding and has built a loyal following online. The new Mount Laurel location is the brand’s first flagship retail store, giving shoppers the chance to finally see and feel the products in person.
And let me tell you, bedding is definitely one of those things that is better experienced in person.
Pure Parima Opens Its First Flagship Store in Mount Laurel
Located at 107 Gaither Drive, Suite A in Mount Laurel, the new Pure Parima flagship gives shoppers a completely different way to experience the brand.
Instead of scrolling through bedding online and trying to figure out what everything feels like, you can actually walk through the store, see the collections styled on beds and, most importantly, touch them.
That’s a big deal when you’re shopping for sheets.
Two sets of white sheets can look almost identical online, but once you feel the different fabrics and finishes in person, you start to understand just how different they can actually be.
The new store is bright, calming and beautifully styled. Everything has that elevated, luxury-hotel feeling without being overdone.
Basically, I walked in and immediately wanted to redo another bedroom.
Celebrating the Pure Parima Soft Opening
The evening was such a fun introduction to the brand and the new space.
We spent the evening enjoying a delicious spread of food and made-to-order matcha drinks from The Sisters Cornerrr and even stopped by the embroidery station with Cozy Croissant Embroidery to have a special piece personalized.
Of course, I also spent plenty of time checking out the bedding.
After seeing and feeling the different collections in person, I quickly realized there is a lot more to Egyptian cotton sheets than I ever knew.
From the way the different fabrics feel to the little details that actually make Egyptian cotton different, I left with plenty of questions and a whole new appreciation for really good bedding.
I’ll be sharing more about that soon because it definitely deserves a post of its own.
A Little About Pure Parima
Pure Parima was founded by sisters Parima Ijaz and specializes in authentic Egyptian cotton bedding. I had the pleasure of meeting both Parima and her father at the event and learned even more about their commitment to the brand and what goes into designing and making the products.
Born and raised in NJ the store’s namesake knows a thing or two about bedding. In fact, her experience with bedding has deep roots. As a child she was immersed in the textile industry thanks to her father’s experience as a bedding and textile developer
The brand says its cotton is sourced from the Nile River Valley in Egypt and its Egyptian cotton products are certified by the Cotton Egypt Association.
One thing I really enjoyed about attending the opening was getting to meet not only Parima (she is the sweetest) but her father as well, all while learning more about what goes into the products.
I’ll admit that before this event, I really didn’t put this much thought into my sheets. I knew what felt good and what didn’t, but that was about it.
Seeing the collections in person made me realize how much there actually is to consider when you’re shopping for bedding.
I’m purposely not going too far down that rabbit hole here because there is SO much more I want to share about that separately so stay tuned.
It’s More Than Just Sheets
While Pure Parima may be known for its Egyptian cotton sheets, the flagship store gives you a chance to see much more of the brand in one place.
In addition to the different bedding collections, you’ll find duvet covers, pillowcases and other pieces for the bedroom, as well as towels, robes and other home and lifestyle products.
I especially loved being able to see everything styled together.
If you’re trying to create that luxurious hotel-bedroom feeling at home, it’s much easier to visualize it when you’re standing in the store looking at a beautifully made bed instead of staring at individual products on a website.
And yes, I already have a few favorites on my list.
A New Shopping Experience for South Jersey
I also love seeing a brand like Pure Parima opening its first flagship location right here in South Jersey.
As someone who spends a lot of time covering New Jersey, I’m always looking for unique new places to share, whether it’s a restaurant, hotel, attraction or somewhere new to shop.
Pure Parima adds something a little different to the Mount Laurel area.
If you’ve seen the brand online and wondered what the sheets actually feel like, visiting the store gives you the chance to compare the collections for yourself before deciding which one belongs on your bed.
And when you’re investing in good bedding, I think that makes a huge difference.
Visiting the Pure Parima Flagship Store
Mark your calendars now for the official grand opening on November 7th. As I get more info on the grand opening, I’ll be sure to share it on Facebook and Instagram.
The new Pure Parima flagship store is located at:
107 Gaither Drive, Suite A
Mount Laurel, NJ 08054
The store currently lists hours of Monday through Friday from 9 a.m. to 5 p.m. It’s always a good idea to check current hours before heading over.
Click here to shop Pure Parima online
I went into the evening excited to see a beautiful new store and left with a whole new understanding of Egyptian Cotton Sheets.
Dawn
